Phot by ClintJCL: http://www.flickr.com/photos/clintjcl/Two popular SA (male) bloggers wrote about female bloggers this week. Martin says he gets insight into the female thought process through blogs like Peas on Toast and Rox in the City; and Robert points out that female bloggers get WAY more comments than male bloggers do.

I think they're both alluding to the fact that women may well be better at this social-media stuff than men are. That is, females might have a biological advantage. After-all, women are generally better at the "soft-stuff" than men are.... And that's a large part of what social-media is about.

I think that business is changing fundamentally. I think that business is becoming more feminine. I think building relationships and a sense of community are becoming the most important functions of Marketing.
Posted
AuthorDave Duarte
Leadership is taking responsibility for our own actions, thoughts and strategy.

It's dangerous and lazy to hand this power over to someone else, yet this is what most of us do. You don't have to be the boss to be a leader.

The essence of leadership is vision, knowing the desired destination and leading yourself and your company there.

It requires discipline. Most importantly though, it requires conscientious decision-making which stems from a plan. Have goals. Know your values and what you stand for.

Great Leaders inspire leadership qualities in those that they lead, so in essence, leadership is viral.

Isn't that what we Marketers crave so much?

Leadership is getting people to do what you want because THEY want to. It requires compassion, empathy and understanding on your part (also known as Market Research!).

Yes, this is a Marketing blog, and I am thinking about this in terms of marketing. The difference between an outstanding Marketer and an average one is the sparkling gem called Leadership.
Posted
AuthorDave Duarte
Tenacity and Boldness.

This is my guiding philosophy when it comes to marketing. This is my guiding philosphy when it comes to writing a blog.

It takes guts to put ourselves in the public eye on a daily basis, but that isn't enough. It is the fact that we keep coming back, we keep working at it, and almost inevitably we become more successful at it.

"Never Give In, Never, Never, Never" - Winston Churchill
Posted
AuthorDave Duarte
CategoriesPsychology
Success, it turns out, is quite simple. (Note: I didn't say it's easy)

  1. Have a goal (e.g. Write a book)

  2. Define what you need to do to achieve that goal (e.g.write a page every day)

  3. Do each step, no matter how you feel or what "circumstances" seem to dictate. (e.g. even if I think I don't have time or inspiration - I'll write!)


My most advanced teachers at Karate remind me all the time: The "secret" of mastery is just to train consistently. Wanna master that technique? Train. Wanna be a 7th Dan black belt? Train. Train. Train. Twice a week, for the next thirty years... if you just keep it up, you'll make progress.

Often our most inspirational performances come when we don't feel like it. Beckham's goal against Equador this week was proof of that - despite being physically sick (he chundered on the field), he played the match and scored the goal that his team needed to win.
Posted
AuthorDave Duarte
CategoriesPsychology
I start exams this week, so time management has been on my mind. Fortunately, my sister sent me a useful article, "Do it now" by Steve Pavlina. He did a double degree in three semesters, had a full-time programming job, and was awarded the top student award - while still having time to exercise and have a social life. Okay - the last part actually goes without saying, because I don't think he'd be able to achieve all that without excercise and friends to ease some of the pressure.
That's one thing I've learned about time management: It doesn't work in the long run if you have to sacrifice your relaxation and play time.
Leftovers

In his article called "The Abolition of Work", Bob Black calls for a ludic (fun) revolution - a move towards a more playful approach to productivity. It's been a while since an article affected me so profoundly. In a nutshell the author convinced me that work is harmful and that we should rather spend our time playing. I agree, so as I write this I'm sipping a beer at the office, playing my favourite music and joking around with a couple of colleagues - something which would have been unthinkable to me a couple of weeks ago. Surprisingly though my productivity is at an all-time high. Thanks to Mike Scott, creator of Bru & Boegie - the kiffest cartoon in the world, for that link.

I hope that some of this more playful approach comes through in my writing.
Posted
AuthorDave Duarte
CategoriesPsychology