I often drop the following two quotes into talks, to emphasise the fact that what I speak on is borrowed and built from the work of others:
Good Designers Copy, Great Designers Steal - Picasso

Interesting, considering the source of that one. And:
A dwarf on a giant's shoulders sees farther of the two. If I have seen further it is by standing on the shoulders of giants. - Isaac Newton

I mention them to emphasise the importance in business of sharing and collaboration in order to increase speed, productivity, and (ironically) creativity. This is a big reason why we should support Creative Commons.

Check out this vid of the recent iCommons Salon (entitled "Bring and Braai") held in Cape Town, where Lawrence Lessig (CEO of Creative Commons) emphasises the point that digital borrowing and remixing is being criminalized... and what we need to do to make sure that we have the digital freedom to create freely. Jimmy Wales also appears with a call for more African Language contributors on Wikipedia. Heather Ford and I had fun MCing the event :-) :



By the way, Missing Link sponsored and produced this video... They rock!

p.s. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 :-p
Posted
AuthorDave Duarte
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There's generally a loyal core of readers that most of us bloggers have, but feed subscribers in general seem to be quite a fickle bunch.

So, assuming that you're only as good as your last blog post (cos we all have popularity peaks and troughs), here's two simple ideas on being a successful (yet lazy) blogger:

  1. When you've got something really interesting to write about - an event, a product launch, or a public squabble - then don't limit your views to one post a day. Strive to be the main source of info for that topic for as long as it's hot and you're still passionate about it.

  2. Don't feel obliged to maintain this frenetic pace of publishing when you're not feeling passionate, or aren't intimately involved in the subject matter.


Mind you though, I'm not considering the search traffic (and spam!) which legacy posts bring in... only direct referral traffic and RSS subscribership.
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AuthorDave Duarte
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I was preparing for a presentation yesterday which required statistics of internet and Mobile use in SA, and really struggled to find up to date information for free online.

I see a need for a central place where people in our industry can freely access stats and other information.
This kind of info will help us make more informed strategic decisions

So, to get the ball rolling, I've set up a wiki called SAnetstats.pbwiki.com and placed the scraps of information I was able to discover on there, and I'd like to encourage anyone who has stats that are pertinent to internet, mobile, broadband and media industry in SA to contribute since it will be beneficial to the industry as a whole.

Maybe it will grow into a little Wikipedia kind of site for the SA internet consulting industry... hopefully:)
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AuthorDave Duarte
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As an experiment, Eric's creating a list of SAbloggers who link to his popular Mobile Q&Asite.
This got me thinking about the most basic and easily replicatable viral formula for online social media:

  • Offer a prize in return for people linking to you from their blog or social-networking page.

  • Set criteria - e.g. "Valid for first 100 mentions only"

  • Tell the blogger to notify you when it's up.

  • Follow through on your promise of reward.


You can really get creative with this structure - for example, by asking people to create their own banner ads as links for the promotion/competition.

Do you think that this type of promotion will pollute the conversations happening in the blogosphere?
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AuthorDave Duarte
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Independent Armchair TheatreThe Armchair Theatre is a well established little venue in Obs, Cape Town that has remained popular by constantly innovating with their marketing in very practical ways. Their latest promotion on their MySpace page is as practical as it is innovative.

They sent out a Myspace message (login req.) to all their friends (i.e. people who have given them permission) saying:
Get free entrance to The Independent Armchair Theatre by reviewing the next show you go to.

All you have to do is post a review in our Myspace comments section. This will get you 1 x free entry. The next time you arrive at The Armchair your name will be on the guest list.

Your review then gets posted on their website - so they get lots of reviews for free, while also attracting opinion leaders (who care enough to write reviews) for a follow-up show. The reviews get republished on their main website to give the reviews even further reach... Effectively Turning Customers Into Evangelists (<< click if you didn't get the obscure reference to a funnel in the title of this post).
Posted
AuthorDave Duarte
TagsCGM
2 CommentsPost a comment
ViTrue LogoViTrue is an agency for customer created advertising.

They have a video sharing platform called Sharkle.com which gives users the option to create advertising for sponsors in return for prizes.

This type of advertising automatically gives the advertiser a sense of what is important about it's brand to customers, as well as lending it a sense of dynamism and community involvement.

It's a great idea, and I'm sure that many other crowdsourced advertising agencies will spring up in coming months.
Posted
AuthorDave Duarte
TagsCGM