Creative Commons licenses are built on traditional copyright. They may be free, but they are proper legal documents and are enforced using the same proceedures as traditional copyright law. They are simply a way to allow creators to easily communicate which rights they reserve, and which rights they waive for the benefit of other creators.

There are some basic clauses that enable this:

Attribution Attribution. You let others copy, distribute, display, and perform your copyrighted work — and derivative works based upon it — but only if they give credit the way you request.

Noncommercial Noncommercial. You let others copy, distribute, display, and perform your work — and derivative works based upon it — but for noncommercial purposes only.

No Derivative Works No Derivative Works. You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it.

Share Alike Share Alike. You allow others to distribute derivative works only under a license identical to the license that governs your work.

Interestingly, when these licenses are applied to online works, they contain meta-data that describes them and allows the works to easily be found online. This is why the CC search functionality built into Firefox is so useful - it helps  people easily find works (e.g. pictures) to re-use legally.This can enhance the pass-along (aka viral) effect of some creative works.

Lastly, the fact that these licenses are free should not be overlooked. Hiring a lawyer to license a work appropriately can be expensive and complicated. When you apply a CC license to your work, you're bringing to bear some of the most outstanding legal minds in the world today. These licenses were designed to work in today's hyperconnected world.
AuthorDave Duarte
8 CommentsPost a comment
eMarketing TextbookCongratulations to the Quirk team who have just released the first edition of their eMarketing textbook. Just before it was published I was sent a digital copy to review, and I found it to be thorough, well written and full of good examples and explanations.

Furthermore, the book has been published under the Creative Commons. This means that if you download or buy the book, you can copy, remix and share it with as many other people as you like (as long as you don't sell your copies).  I believe will go a long way in increasing the knowledge and expertise of eMarketing in South Africa.

All delegates on the upcoming Nomadic Marketing programme in October will get a copy of this book, and I think that it will help re-enforce all the fundamentals of eMarketing which are necessary in order to create truly extrodinary campaigns.

Checkout the book website, where you can download a free .pdf version of the textbook, or order your print version.
AuthorDave Duarte
82 CommentsPost a comment
As announced on the CC SA blog, I have accepted the nomination to take over as Project Lead for Creative Commons South Africa. My primary objectives in this role are to develop knowledge, awareness and use of Creative Commons licenses in South Africa, to nurture the growing CC community here, and to help co-ordinate the development of up-to-date versions of the license.

Creative Commons is a non-profit organization devoted to expanding the range of creative works available for others to legally build upon and share. It does this by offering a range of free licenses, which offer as much or as little protection as a person wants for their work.

This facilitates the sharing, remixing and pass-along of creative works like pictures, videos, writing and music which so many of us in the online space want, and need. This video explains it well:

I have big shoes to fill in this role. Heather Ford, executive director of iCommons, has done an absolutely outstanding job during her tenure as CC SA project lead. If I can do even half as well as her then we can look forward to an more creatively accommodating web environment in South Africa.
AuthorDave Duarte
9 CommentsPost a comment