eMarketing TextbookCongratulations to the Quirk team who have just released the first edition of their eMarketing textbook. Just before it was published I was sent a digital copy to review, and I found it to be thorough, well written and full of good examples and explanations.

Furthermore, the book has been published under the Creative Commons. This means that if you download or buy the book, you can copy, remix and share it with as many other people as you like (as long as you don't sell your copies).  I believe will go a long way in increasing the knowledge and expertise of eMarketing in South Africa.

All delegates on the upcoming Nomadic Marketing programme in October will get a copy of this book, and I think that it will help re-enforce all the fundamentals of eMarketing which are necessary in order to create truly extrodinary campaigns.

Checkout the book website, where you can download a free .pdf version of the textbook, or order your print version.
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AuthorDave Duarte
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I started lecturing on a course at UCT on Monday called Evidence Based Management. In it I'll be covering three topics over 5 weeks - Attention Economics, Innovation, and Globalization. The topics are chosen to help students contextualize their role in the economy, new business, and the world at large. Of course, I'll try and make it as exciting and engaging as possible - which will be reflected, I guess, in how many students are left at lectures by the end of the term!

There are 900 students on the course, and I'm working with 21 tutors. By the end of my first day of lecturing to such a large group (and with all the admin and prep that it entails), I was exhausted! But, based on feedback it's going well.

Lectures are on Monday, Wednesday, and Friday from 2 - 5pm (three 45 minute slots). If you'd like to attend pop a comment below and I'll post the lecture venues. Otherwise, I'll be as diligent as possible about writing a blog post about the topic of each lecture, along with related reading material. Consider it e-learning:)
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AuthorDave Duarte
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