Some of the greatest challenges in business today centre around keeping people motivated, productive and loyal. However, we live in times where a plethora of choices and digital distractions makes this more difficult than ever before. In response to this challenge, game designers have been developing incredibly powerful ways to get people to learn, stay attentive, collaborate, and stick with the task until it's done with excellence.

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AuthorDave Duarte
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A research and education collaborative called Creative Synthesis are busy working on a website design that evolves by itself, mimicking genetic evolution digitally.
For example, consider a fictitious experiment that explores the use of color, size, typography, and spatial positioning as representation tools in an introductory presentation of the lambda calculus. A highly simplistic ‘genetic’ algorithm could be implemented to vary experimental treatment based on correct and incorrect subject inputs. Although not a complex example, structuring this kind of approach within recycled research projects encourages broader, more flexible experiment design through computer augmentation.

They are basing their experiments on the opensource Wordpress platform.
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AuthorDave Duarte
 Italian Sculptures photo by Glutter on Flickr.comSo many great ideas and visions don't achieve their potential, simply because they don't spread fast or far enough. It's such a pity that we don't spend a little more time designing a structure for our concepts to give them legs.

When Michaelangelo did the David sculpture, one of the most beautiful and enduring artworks of all time, he had to start with the right block of marble. The quality, size and colour had to be right before he even began. This is the vision part.

He then needed to remove all the excess marble on the block to reveal the form that he envisioned within it (what we know as the David). This is the design part.

When you have a great idea, first you need to find the right medium to communicate it with (whether a piece of marble, a business plan, or even a blog post). Then the art comes in revealing it's value in a way that's striking, memorable and spreadable.

As Antoine de Saint-Exupery said: "Perfection is not achieved when there is nothing left to add, but when there is nothing left to take away".
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AuthorDave Duarte
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