“Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone - with all the benefits that entails.” Eric Schmidt, CEO of GoogleIn response to demand, enquiries, and a growing trend in every organisation, Executive Education at the GSB is introducing this new course to help you get to grips with mobile marketing and to develop a mobile communication strategy.

What is Mobile Marketing?

Mobile Marketing is the use of the mobile medium as a communications  resource between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. Some examples of mobile marketing are the following:
  • To brand or sponsor  common interest or social networking communities

  • For customer acquisition  and customer retention

  • For  brand and loyalty building

  • As a sales promotion tool

  • To support product launches

  • To raise brand awareness

  • For internal communications

  • As a redemption  and rewards mechanic

  • For direct marketing

  • As an effective business to business communications vehicle

  • As an additional revenue stream o For news / information services

  • To be able to offer time / location specific offers

  • As a channel for delivering ringtones and logo's

Our Objective

Our objective is to bring you up to speed on the major trends in the new mass media of Mobile such as:

  • The move towards the mobile web

  • Mobile advertising opportunities in the new mass media called mobile

  • The shift from Internet to data usage on mobile phones

  • Communicating with consumers who want to be in control

  • The role that agencies play in the new mass media

  • Building sustainable relationships with your customers

  • How to define and use the appropriate mobile elements that suit your consumers’ profile

AuthorDave Duarte