Consider the definition of Entertainment, which I consider to be the driver of the Attention Economy.

It means:

1. to show hospitality (to ‘entertain’ guests)

2. To keep, hold, or maintain in the mind.

3. To receive and take into consideration.

Our ability to attract profitable, targeted and sustainable attention is directly related to our ability to entertain customers and be in tune with their needs (current and future).

AuthorDave Duarte