I just finished a meeting with a large corporate company who have spent millions developing a super-cool product which they believe will transform the industry. The product is, for now, called.... "Jeffrey".

After a good chuckle at the name , this made me think about some characteristics of a new business. Stuff like:

Who would interact with it?

What community would it belong in?

What is it's personality?

Where is it based?

How old does it act?

And I thought what if a business was called something like "Julie Matthews" or something. Would I treat it differently? I think I'd take better care of her reputation and who she gets involved with. Besides that I think it would be good for a laugh.
AuthorDave Duarte