Most new phones can access the internet from a URL sent by SMS, but yet I hardly ever see URL's in SMS's... even in marketing SMSs where more information would be really useful. I'm sure that's about to change though as mobile marketing gathers momentum in SA.

Still, it's a good, simple thing to do. WAP sites can be used to collect user registrations, accept restaurant bookings, provide more information, or even a brand experience.

A company could even send out an SMS with a link to their latest blog post every time it's updated (it would help if the blog was well, written and interesting too). I could imagine myself wanting to get sms updates when certain of my favourite blogs are updated... kind of a RSS/SMS mashup.
AuthorDave Duarte