ViTrue LogoViTrue is an agency for customer created advertising.

They have a video sharing platform called which gives users the option to create advertising for sponsors in return for prizes.

This type of advertising automatically gives the advertiser a sense of what is important about it's brand to customers, as well as lending it a sense of dynamism and community involvement.

It's a great idea, and I'm sure that many other crowdsourced advertising agencies will spring up in coming months.
AuthorDave Duarte