Apple's official podcasting logoA great way to generate more potential business (leads) is to provide thought leading content. That way, you catch people earlier in their buy-cycle when they are most susceptable to influence.Blogs, newsletters and whitepapers are great for this purpose.

I read a report that showed (among other things) that waaay more business people would consume your company's analyst reports and whitepapers if they were delivered in audio form (podcasts).

Just remember to keep it interesting, thought provoking and educational cos business people get bored too. Oh, and don't try sell anything - that's only relevant at a later stages of the buying process.
AuthorDave Duarte