Mango Airlines hasn't done any Search Engine Marketing (SEM) to back up their big-spend tv and print advertising ... And they're losing out big time!

If you type in "Mango Airlines" to Google, you'll see that (their direct competition) have taken up a cosy spot right at the top of the sponsored links there. (Nice move Kulula!)

I laughed when my friend Eric mentioned Mango in his personal blog and got top ranked for the search term "Fly Mango" on Google... He had thousands of visitors landing on his site, some actually thinking his was the official Mango site (have a look at the comments there for a laugh)! He's now put up a Travelstart ad there so he can make some money out of it!

Search Engine Marketing (SEM) is probably the most effective direct marketing tool that any corporation can use these days to back up their traditional media adspend. SEM should be a part of every new marketing campaign... Don't be a Mango!
AuthorDave Duarte