To be successful online these days requires less technical understanding than an appreciation of the social dynamics of issues like trust, responsibility, empathy and privacy in this vast networked space we call the web.

Just look at people like Jack Ma, China's top e-commerce entrepreneur: Jack first touched a computer in 1995! He's no geek, but he understands the human dynamics behind successful trade.

The Web isn’t about what you can do with computers. It’s about people who are now connected by computers.

Companies that understand that will be far more likely to succeed in expanding their markets and enlarging their audiences.
AuthorDave Duarte