Since the September 11th Bombings in New York in 2001, many people have argued that Islam has come under attack. And when the cartoon controversy raged last year, many people in the press accused Muslims of being unreasonable.

What I find interesting from the Marketing perspective is that all this debate has served to dramatically increase the number of Muslims in America!

One of the reasons is that many people have gone to do investigations to find out for themselves what Islam is all about. Then with the information they discover, some find that they agree with the principles of Islam and they convert.

The Marketing Principle at play here is that no publicity is bad publicity. It's far worse to be ignored.
AuthorDave Duarte