I think alot of businesses are actually afraid of their markets. They don't engage in earnest, open conversation with their customers, perhaps for fear of being found out to be something other than perfect.

But if tabloid media and reality TV has taught us anything, it's that people aren't interested in perfection - they're interested in the flaws that make you human.

Most products and services today are successful simply because they give people a good reason to interact with each other (they give us stories). If you're still playing it safe, you're not giving us much to talk about!
AuthorDave Duarte