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As founder of Treeshake, Dave works around the world building movements towards the UN Global Goals, including a 2019 “Campaign of the Year” finalist.

Tech savvy, creative, and results-oriented, The World Economic Forum lists him as a Young Global Leader, and has invited him to address world leaders in Davos on the topics of brand building, storytelling, and countering fake news.

He serves as Chairman of the Reach Trust, a non-profit developing mobile apps used by millions of South Africans to improve their literacy, numeracy, and employability. He also serves as a voting member of the academy of the Global Teacher Prize.

Dave founded and is a director of the Ogilvy Digital Marketing Academy, which helps the "ad agency of the decade" to remain at the forefront of marketing innovation.

Previously he was Programme Director at the University of Cape Town’s Graduate School of Business; headed up Creative Commons South Africa; served on the Board of the Mail & Guardian; and co-founded the pioneering Social Media Agency, Cerebra.